Sony Corp. effectively cut the price of its PlayStation 3 by $100 on Tuesday, in a move the consumer electronics giant hopes will juice demand for its next-generation gaming console -- which has undersold its rivals since its launch nearly two years ago.
Sony announced Tuesday that its PlayStation 3 will come in a new slim form factor and cost $299. That's down from $399 from the current model. The company laid out the details of the new console at a press conference in Germany, leading up to the Gamescom industry conference.
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