Friday, February 27, 2009

Death Of Print: Here's Hoping Google Does Kill the Newspapers

"Good on them! If the newspapers had ever been even a tenth as cynical, opportunistic, and clever about exploiting their product and finding new advertisers as Google has, they wouldn't be in this mess. Instead of condemning Google of 'stealing' their content, newspapers should be grateful that someone's making a pie — of which they can now ask for their fair share.

For example: A search for Yahoo CEO Carol Bartz on Google contains an ad for a DVD of Bartz's speeches. Can you imagine a newspaper salesforce thinking to solicit that ad, let alone running it in a timely fashion? There's a host of potential advertisers like that whom the newspaper industry has never tapped."

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