Friday, July 22, 2005

Media Alert: (or marketing hype warning)

Media Alert: Microsoft Unveils Official Name for “Longhorn” and Sets Date for First Beta Targeted at Developers and IT Professionals: Company announces official name of its next-generation Windows client operating system.

Bloated product, bloated marketing droids:

How can anyone take this company seriously?

As The Resister put it:

"Perhaps calling the product Windows Vista means it will give users a commanding overview of their information world. Or perhaps the strategy boutique at Microsoft thought dropping the 95, 98, 2000, 2003 act means less chance of dumping an entire cache of time-linked marketing material when development schedules slip a year or two."

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