"Another snag we have run into is our use of the word “push” in describing everything under the MobileMe umbrella. While all email, contact or calendar changes on the iPhone and the web apps are immediately synced to and from the MobileMe “cloud,” changes made on a PC or Mac take up to 15 minutes to sync with the cloud and your other devices."
Almost no one outside Silicon Valley and apparently few people in the Valley have bothered to look up what “Push” means. (And I’m not going to save them the trouble.)
It absolutely has nothing to do with “syncing”.
But who are most of the public facing Apple names? Marketing people. And who are the majority of Apple users? People who easily succumb to slick marketing. So accurate use of tech terms is definitely considered optional by all involved.
Disclaimer: I own several Apple products.
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