So many of Microsoft's mistakes are characterized by their inability to consider the possibility of losing on an issue such as this (or a hostile take-over for another example). This, in spite of the fact that they've had numerous failed products, lost legal battles, devastating (to their customers) security exposures. The company's name is becoming a modern synonym for "hubris".
Only one company comes to mind for me when it comes to not being easily confused by the facts: SCO
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