Sunday, March 29, 2009

Disasters: Times Nukes Itself On Google

"The goal was to fold iht.com into nytimes.com. Fair enough; combining the two sites could have resulted in more juice for the newspaper under Google's PageRank algorithm by combining the strong reputations of the two major newspaper sites.

But the Times executed wrong. Instead of redirecting old iht.com links to the same stories on the new nytimes.com server, it simply redirected all content to the same new landing page. When you click through the landing page, you end up not on the story you were looking for, but on the general global.nytimes.com homepage."

Funny. This just happened to me.

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