PBS | I, Cringely . November 10, 2005 - Paper War

"Microsoft historically has never cared about the public perception of their company. Their huge legal bills show the company's willingness to push the boundaries of ethical behavior, and maybe legal behavior too. Microsoft's corporate culture is different than most companies. They are not practiced at making the 'right and fair' decision, then making it happen. Most companies find a way to balance profit and be a good citizen. Not Microsoft. This just wasn't important to them. To me, the Microsoft memos looked like an amateurish attempt to improve their image and give the perception they care."