Tuesday, November 20, 2007

Apple: Zune outselling iPod on Amazon

When you've nailed the analysis, I can't think of any reason not to brag about it (quoting myself):

I imagine it has a lot to do with Apple not allowing retailers of their products to compete with one another on price.

If I'm going to buy an Apple product online I might as well buy it from Apple where it can often have it monogrammed and gift wrapped for free. If you could get them significantly cheaper at Amazon I'm sure they would be selling more of them.

Add to that the fact (I think) that you can ONLY buy a Zune from retailers, not directly from Microsoft:

http://www.zune.net/en-us/products/wheretobuy.htm

and I really don't think there is any validity to this comparison.

I do think though that Apple's lead in this area will die a slow death unless they do something new to differentiate themselves. At the volume the innards for these things are being cranked out by whatever godforsaken country they are coming from, there is just no way for any US "maker" to claim a leadership position.

They are positioning themselves as a general purpose upscale consumer electronic company (some might call this painting themselves into a corner).

Keep an eye out for the iBeam (a small white radar detector that once you're stopped will actually try and talk the officer out of giving you a ticket), the iContact, a knobless no-moving-parts stereo entertainment center that you control by staring at various parts of it and the iCUP for which no product details have been, uh, leaked.

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