Google Public Policy Blog: Introducing DataLiberation.org: Liberate your data!

What does product liberation look like? Said simply, a liberated product is one which has built-in features that make it easy (and free) to remove your data from the product in the event that you'd like to take it elsewhere.

At the heart of this lies our strong commitment to an open web run on open standards. We think open is better than closed -- not because closed is inherently bad, but because when it's easy for users to leave your product, there's a sense of urgency to improve and innovate in order to keep your users. When your users are locked in, there's a strong temptation to be complacent and focus less on making your product better.