Why Isn’t Facebook Making More Money? (Hint: Advertiser Value and User Value Are Not Aligned) - Publishing 2.0

"What’s the key difference between Google’s value proposition and Facebook’s?

With Google, the value to users and the value to advertisers is perfectly aligned. Everybody wins.

With Facebook, if you read between the lines, it’s really the same value proposition as traditional advertising — advertisers forcing themselves on users, in a way that creates little or no value for the users."