Sunday, June 14, 2009

The Meaning Of Bing (MSFT)

"Since next week is the Global Issue of Advertising Age, first a word about Bing's supposed connotations outside the English-speaking world. Maybe you've seen the endlessly tweeted Twitter meme, 'Bing means disease in Chinese,' which usually points to posts at either TechCrunch or the Brand Infection blog, both of which included an image of a 'Learn Chinese' fortune-cookie slip that translates 'bing' as 'disease.' Brand Infection asked, 'Does Microsoft not research the meaning before introducing a new brand? Or will Microsoft rebrand the product in China? Or did Microsoft never intend to market it there? Or does Microsoft not care?'"

Probably sharing research assistants with our State Department.

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