I, Cringely . The Pulpit . It's the Platform, Stupid | PBS

"The FAA is already testing SwiftFuel with the goal of approving it for use without modification in all aircraft, leaving the platform unchanged while improving its impact on almost any scale. Hopefully by the 2010 cutoff for tetraethyl lead SwiftFuel will replace the 1.8 million gallons of 100LL aviation fuel used every day.

'But what about cars?' I asked Mary Rusek. 'We don't say much about that,' she replied. 'The aviation fuel market is tiny and has a real need we can fulfill so everyone wants us to succeed. Cars are different and we don't want to make any enemies.'"