Bullish Cross: How the iPhone and Poor Apple Management have contributed to the Downfall of Apple

"The underlying problem with the subscription method of accounting is that it makes Apple's financials appear radically weaker than they actually are. And as any experienced market participant knows, the market rarely trades on reality. Stocks trade on appearances, they trade on fluff, they trade on generalities regarding the health of the economy—what they do not trade on, is reality regarding fundamentals. Especially if teasing out that reality requires anything more than looking beyond the surface."