YouTwitFace Goes From Late-Night Joke to New Site Idea - Digits - WSJ

Mr. Kay, a 44-year-old accountant, said he got the idea during a March dinner party, when friends were talking about the absurdities of the Internet era. “We decided to come up with a new site that would just poke fun at our use of technology,” he said. “We threw around every possible combination of YouTube, Twitter, Facebook, MySpace, sites like that, and just as we were leaving, the teenager in the family, who was sort of half-listening to our conversation, blurted out, ‘You guys, it has to be called YouTwitFace.”