Thursday, January 21, 2010

So, Blodget, What Do You Think Of This Paywall Decision By The New York Times?

3) Do you think the NYT will be successful developing a system for making those payments that will be seamless enough to get over the psychological hurdle of readers in paying for their news?

No. I think the paywall will be incredibly annoying. They always are, even for those who are happy to subscribe. The NYT's online subscriber base will be print subscribers who get online for a discount and also rabid online readers who can't imagine life without it. Everyone else will just shake their fist at the screen and curse Arthur Sulzberger whenever they run through their allotted pages--and then go read something else.

No comments:

Post a Comment